Achieve Growth for Your Business Through Strategic Marketing
Skyrocket Your Business Growth with Birmingham's Premier Strategic Marketing Agency
About Us
Passionate Marketing Experts
Passionate Marketing Experts
Passionate Marketing Experts
For the past 15 years, we have helped businesses elevate their marketing efforts, grow their brand presence, and achieve their goals. TierMark Strategic Marketing is a full-service marketing firm that gets results because we develop plans based on research. Our process is designed to empower your brand and outfit your business with the ma
For the past 15 years, we have helped businesses elevate their marketing efforts, grow their brand presence, and achieve their goals. TierMark Strategic Marketing is a full-service marketing firm that gets results because we develop plans based on research. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, convert web traffic to sales, and increase revenue.
Our Analytical Approach
Passionate Marketing Experts
Passionate Marketing Experts
Our service includes a comprehensive consultation that will help identify gaps and opportunities, our strategic marketing plan will be a comprehensive report that includes a project plan with timelines a cost analysis. Our individualized plans include digital marketing, email marketing, and social media marketing.
Industry Wide Success
Passionate Marketing Experts
Industry Wide Success
We work with a large number of clients from various industries, including:
- Real Estate
- Construction
- Plumbing
- Restaurant
Our marketing experts are ready assist you in developing a strategic marketing plan that drives your business.
Top Digital Marketing Trends Shaping the Landscape in July 2
TierMark Strategic Marketing- By Altieri "Aly" Harris
As we reach the midpoint of 2024, the digital marketing world continues to evolve at a rapid pace. At TierMark, we're always looking ahead to ensure our clients stay at the forefront of marketing innovation. Here are the top digital marketing trends we're seeing in July 2024:
1. AI-Powered Personalization Reaches New Heights
Artificial Intelligence has become increasingly sophisticated, allowing for hyper-personalized marketing experiences. In July 2024, we're seeing AI algorithms that can predict customer needs and preferences with uncanny accuracy, enabling marketers to deliver tailored content, product recommendations, and offers in real time.
2. Voice Search Optimization Becomes Crucial
With the continued proliferation of smart speakers and voice-activated devices, optimizing for voice search is no longer optional. Marketers are focusing on natural language processing and conversational keywords to ensure their content is discoverable through voice queries.
3. Augmented Reality (AR) in E-commerce
AR technology has matured, and we're seeing widespread adoption in the e-commerce sector. Customers can now virtually try on clothes, visualize furniture in their homes, or test out makeup products, all through their smartphones or AR glasses.
4. Sustainability-Focused Marketing
Environmental concerns are at the forefront of consumers' minds. Brands are increasingly showcasing their sustainability efforts in their marketing campaigns, highlighting eco-friendly practices and products to appeal to environmentally conscious consumers.
5. Privacy-First Marketing Strategies
With stricter data protection regulations and increased consumer awareness about privacy, marketers are adapting their strategies. We're seeing a shift towards first-party data collection and transparent data practices that build trust with consumers.
6. Short-Form Video Dominance
Platforms like TikTok and Instagram Reels continue to dominate, with short-form video content becoming the preferred medium for engaging younger audiences. Brands are investing heavily in creating snappy, attention-grabbing video content.
7. Blockchain in Digital Advertising
Blockchain technology is being leveraged to address issues of ad fraud and transparency in digital advertising. This trend is helping to ensure more accurate metrics and fair compensation for content creators.
8. Inclusive Marketing Goes Mainstream
Diversity and inclusion are no longer just buzzwords but essential components of marketing strategies. Brands are focusing on representing a wide range of demographics in their marketing materials and campaigns.
9. 5G-Enabled Marketing Experiences
With 5G networks becoming more widespread, marketers are taking advantage of faster download speeds to deliver high-quality, immersive content experiences, including 4K video streaming and complex interactive elements.
10. Social Commerce Integration
Social media platforms have become fully integrated shopping experiences. In July 2024, we're seeing advanced features that allow users to complete entire purchase journeys without leaving their favorite social apps.
At TierMark, we're excited about these trends and are already implementing strategies to help our clients leverage them effectively. As the digital marketing landscape continues to evolve, staying ahead of these trends will be crucial for businesses looking to maintain a competitive edge.
Ready to elevate your digital marketing strategy for the second half of 2024? Contact TierMark today for a consultation on how we can help your business harness these cutting-edge trends.
Breaking Marketing News - Big Changes Announced for Digital
TierMark Strategic Marketing -By Altieri "Aly" Harris
The digital marketing landscape just experienced a seismic shift with two major announcements from Google and Apple that will disrupt online advertising as we know it. These industry giants revealed upcoming changes that aim to enhance user privacy and shift power back towards consumers.
Google Cookies Phase Out
In a blog post heard round the industry, Google announced they will be phasing out support for third-party cookies in Chrome over the next two years. This means advertisers will no longer be able to rely on cookies to track users for targeted advertising and attribution.
The move signals a push towards more private approaches to digital ads, but leaves many marketers wondering how they will adapt. Google says they are testing alternative targeting methods for advertisers through aggregation and AI. The full impact on measurement, personalization and programmatic advertising remains to be seen.
Apple's App Tracking Transparency
Apple also recently revealed major changes to increase app privacy and transparency on iOS devices. Their new App Tracking Transparency feature will require apps to ask permission before tracking user activity.
Since users are likely to opt out of tracking, this change could significantly limit the data apps collect and share for ad targeting. Facebook already warned investors this could slash revenue for social media apps.
Collectively, these two seismic announcements signal a consumer-first focus on privacy. Marketers will need to re-evaluate targeting and analytics strategies. While disruptive, many see this as a needed course correction to rebuild consumer trust.
The marketing landscape will need time to adjust as Google and Apple roll out their new privacy-focused restrictions over the next two years. But this breaking news gives a clear glimpse into the future. Smart marketers and agencies should get ahead of the changes and find ways to adapt. There are new opportunities for those who can evolve.
Ready to Get Started?
Contact us today to schedule a free consultation and learn how TierMark Strategic Marketing can help take your marketing to the next level.
Get valuable marketing insights
Technology is changing how businesses need to market to consumers. Get a free marketing report by signing up.